Age: 17-23 Gender: Male or Female Social Class: Lower and middle
Lifestyle: goes to concerts, watches TV, enjoys festivals and music consumption, quite social
Geographical area: Western areas (Europe; Germany, Great Britain, France), America and highly populated English speaking areas.
JICNAR: C2- E (unemployed students)
VAL: rebel/groupie/innovator
Excellen understanding of the profile of your target audience - more annotated notes than a through and detailed exploration. Do take advantage of your investigation into British music markety - the use of the BPI website. Also use images and other presentational software to present your ideas!
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