They seem to be 'normal people' and in their songs and music videos portray the lives of everyday working class, young people in urban areas. Their songs communicate realism and the band doesn't sugar coat the message they're trying to convey as they seem to want to communicate the gritty lifestyle some people lead. For example, in the original video for When The Sun Goes Down, the saturation of the images is low which makes the scenes look dull and grey, suggesting that's the way of city life. We clearly see the connotations of prostitution and abuse and the video appears quite violent.
For Mardy Bum, I would have a couple as the main focal point of the music video as it's narrative storyline and would cut between when they're happy and getting on and when they're arguing. I would highlight a number of specific scenarios where he's late home and she's had a whole evening planned, perhaps with a table laid for a meal or he's late to meet her at a restaurant and she's humiliated. This corroborates with the lyrics "yes I'm sorry I was late, but I missed the train and then the traffic was a state." Throughout the video we could portray the man as genuine and that his excuses for letting her down 3 or 4 times are true. However, at the end we'll cut to moments before each of the scenarios where we see him with another girl and we see that actually he's cheating and so there's a twist in the plot.
An interesting idea would be to keep the concept of the video but have a female singing and try reversing the roles to subvert the stereotype of the 'cheating man'. Another idea would be to change the class of the couple, so instead of being a working class couple, perhaps they're upper class, again a change from the usual angle that the Arctic Monkeys show.
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