
From the 28 Days Later poster we can see it’s a thriller, firstly due to the heavy use of which signifies blood, death and violence. The sketchy black cityscape suggests something sinister is going on in the location, London, and the sketchy effect suggests the city is breaking down and society is falling. The centre of the poster is a man walking alone and he is the only character we see in the whole poster, suggesting he’ll be the only person we see for a lot of the film; he’s completely alone and has been left to unravel the mystery of what happened to the city. This idea of discovering a mystery and of being deserted is a classic characteristic of a thriller. The symbol placed in the centre above the man’s head is the international symbol for a blood-borne biohazard which very clearly tells us there is some sort of epidemic involved and this idea of ‘something which could happen’ is often used in thrillers. Also, the symbol is shown in the same sketchy design as the city which links the two together, insinuating some biohazard has infected the city. The large eyes placed on two of the hotspots are tinted red insinuating blood and the pupil has the biohazard symbol in the centre suggesting the man is being watched by a much bigger force than himself which has been infected by the biohazard. This idea of being watched often occurs in thriller films so this is another way we can tell the genre of the film. The film appears to be aimed at a male audience due to the heavy insinuation that blood and gore plays a large role in this film. Unlike the Pulp Fiction poster there’s no sex appeal, however the connotations of violence are much more prominent so the audience this film is aimed at still remains male, although I think it’s aimed at younger males as the plot seems less complicated and more focused on the violence.

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