Evaluation 3

We would pitch our thriller idea to the publishing company Warp Films because it's credited company that creates pioneering British cinema, short films and music videos; such as Shane Meadows' 'This Is England', which was an instant success and this was backed up by the positive reviews it received.

We would then work with Optimum Releasing to distribute SOLO because they have a deal with Warp Films. Also, we would sell our film to Magnolia, in the US, which will have a limited platform release in art-houses and independent cinemas. If the word-of-mouth feeback is good, we may release the film in more mainstream cinemas.  We think Warp Films would be interested in SOLO because they pride themselves on creating innovative films, however, they would keep it to the low-budget production which would be necessary.
Warp Films produced Dog Altogether; a film that is similar to SOLO, which features violence and depression, making the film have a dark undertone similar to that in SOLO. 
Optimum Releases and Magnolia would make more money out of our film by DVD sales and pay per view and also, Magnolia will be able to get the film onto Netflix and XBox live - a way of viewing films which is becoming increasingly popular. 

Magnolia specialises in both foreign and independent films, which is perfect for SOLO as it will be set in the US. Magnolia also has a genre films label named Magnet Releasing which mainly distributes foreign action films. Optimum's image is that of a modern, independent, new release and back catalogue distributer and they release films under four strands: Optimum Releasing (Theatrical New Releases), Optimum Home Entertainment (DVD and Blu-ray Disc New Releases), Optimum Classic (DVD Re-releases of back catalogue films) and Optimum World (New and Back Catalogue World Cinema). Magnolia pride themselves on not having one type of target audience but having the power to attract audiences from different ages and target groups. This will be useful for us to target a more global audience, which would be possible as 9/11 is an event which is famous around the world. However, Optimum Releases generally produce action packed thrillers and their target audience is similar to ours; they aim at 25-44 year old males, and we aim at males aged 15-30.